At this year’s Pocket Gamer Connect, HyprMX, the all-brand ad network, partnered with the PocketGamer.biz team to speak to some of the key business leaders, thought leaders, and pioneers in the rapidly evolving global mobile market, for a series of exclusive for one-to-one interviews.
The guests shared insights on the topics relevant to the developers, publishers and companies working in today’s ever more competitive games ecosystem.
The line-up includes guests from companies across the whole mobile games market, including: AppQuantum, TapNation, BoomHit, YAHAHA, Kongregate, Stillfront Group, Huuuge Games, Homa Games, Turborilla, GAMEE, Tripledot Studios, By Aliens, Tamalaki, Interact (by Playstack)
Topics include:
- Response to recent industry consolidation
- The pros and cons of in-app bidding
- Up-and-coming ad formats like in-play and audio
- Web 3.0 and the future of the metaverse
- The role of data throughout the life of a successful game
- Brand advertising and the role of brands in mobile
- Blockchain games, crypto, and the rise of the NFT
- How developers can catch publishers’ attention
- Up-and-coming monetisation trends in 2022 and beyond
Click through below and hear from those working at the cutting edge of mobile games at the world’s leading mobile games event.
