Increased access to talent
Hiring technology teams is legendarily difficult and not likely to get easier anytime soon. A diverse team, though, can attract and retain talent that will walk away from a non-inclusive one. “Currently, 70% of folks that are looking for work are looking for diverse companies,” says Kelly. “It is an important factor when they make a decision.”
Given the failures of inclusion exhibited by corporate diversity initiatives of recent years, talented people are wary of a company that claims to be hiring a diverse team but looks like a (less stylish) episode of Mad Men.
“We know that there’s infrastructure that supports non-diverse talent,” says David. “If you are in the majority and walk into a technology company where most of the people are white, you are likely to find support, mentorship opportunities, and an infrastructure that will promote your thoughts and ideas in a way we don’t see for minority populations.”
If your tech and hiring teams are diverse, however, you send a very different message to potential employees.
Everyone contemplating a brand for purchase or employment is asking, says Kelly, “Am I reflected in this organization? Can I see myself here as an employee — or as a consumer?”
Smarter decisions
“Inclusive teams are 87% more likely to make better decisions than non-inclusive ones,” says Kelly. This is because diversity triggers more careful information processing, more questions, and less blind belief in the ideas of people who pontificate.
“When you’ve got a diverse team, and you’re actually being very inclusive, you’re engaging them in the solution, and you get a broader pool of knowledge, a broader pool of skills and experiences,” says Stokes. “Those multiple viewpoints give you a more comprehensive analysis than you would get if you’re all from the same background. You enhance your decision-making processes and have better outcomes when you’ve got diverse insights and viewpoints.”
More effective problem-solving
When it comes to solving problems, especially technical ones, diversity unlocks a wealth of ability. This has been proven to be true, no matter the background, ethnicity, or ages on the team. The more diverse the team, the better it is at solving problems.
“The kind of work you’re doing in tech is solving complex problems, problems that could have a variety of solutions,” explains Gena Cox, PhD, author ofLeading Inclusion. “Complex problems like that benefit from diversity of thought, from people who look at it from a different angle, raise a question in a different way. Why would you restrict innovation to one perspective?”
This can play out in technology everywhere from product development to IT services.
Leon Burns, president and CEO at Open Technology Group has worked hard to develop a diverse team and seen huge benefits from it. “For my field, for people who look like me, walls have been put up to keep us out. Typically, IT is only 15% black and 21% women. We’ve constructed our team so that we have 95% minority races and 37% women.”
It works, he says. “There hasn’t been one thing we haven’t been able to solve. The perspectives fall into place, right when you need them. A lot of my friends in more … screened environments, if you will — where you have just one set of people — outsource a lot of their problems.”
He offers an example. “We were working in the Department of Treasury,” he explains. “It is the most complex IT environment I’ve ever been a part of. The only reason we were able to get through a lot of the obstacles there was because we had some guys from Iran, South Korea, and Bangladesh with completely different training. They were able to go to the root of the primary server and network providers and pluck bugs out, one by one.” Otherwise, the job would have presented a nearly impossible problem. As it was, his team solved it quickly and the government expanded its contract.
Enhanced innovation
“If we’re talking about technology, we have to talk about innovation,” says David. “Innovation comes through the lens of diversity. We look at issues differently based on where we are born, how we are raised, where we come from. A diverse team will create products in a way you may miss if you have a homogeneous team.”
Many studies have shown that diverse teams generate more innovative solutions than non-diverse ones.
“Decades of research show that a diverse lived experience, which often comes from demographic diversity, brings diverse insights to the table,” says Stokes. “Those different perspectives lead to more creative ideas and may challenge the prevailing notions of teams that have been together too long. Bringing in different people can challenge the status quo and get you out-of-the-box thinking.”
Better retention
Poor retention is expensive. Some estimates put the cost of replacing lost employees at six to nine months of that employee’s salary. Retention speaks to the inclusion portion of a company’s DEI efforts.
“We’re finding retention rates are abysmal,” says David. “You get hired and then you leave very soon thereafter because you realize this is not an opportunity that will lead to growth and ultimately success.”
Much of this is about promotions, pay, and opportunities. But some of it is discovering, once hired, a culture of discrimination. Your ideas aren’t heard. You are talked over. You work hard and aren’t recognized for it. According to McKinsey’s Women in the Workplace study, women are subjected to demeaning microaggressions at a rate twice that as men. For women of marginalized identities, these are more frequent and more demeaning.
Poor retention is also caused, according to Palomarez, by a failure to embrace the culture of the people you have invited into your workplace. “You should have a culture within your organization that embraces them,” he says, “and makes them feel at home, one that can retain and grow that talent.”
According to Cox, retention boils down to respect. “The key outcome all employees are driving for is respect,” says Cox. “I encourage leaders to focus on this. You can define what respect looks like and what the lack of it — disrespect — looks like. “If you look at Pew Research data, disrespect is one of the top three reasons why people voluntarily leave organizations.”
A diverse team is a welcoming culture for diverse people. It knows what respect looks and feels like, for diverse people. And it gives the people on the team the psychological safety to call out disrespect.
More relevant products
“If your offering is not what your consumer is looking for,” says Palomarez, “you’re talking past each other. If the people building your technology don’t have an appreciation and understanding for the culture of your buyers, you’re not going to optimize your investment.”
This can cover everything from spoken and written language to actual product ideas. If your team doesn’t have lived experience of the people in the markets you want to serve, you will miss something. You might miss many things. There are so many examples of this in AI development that it is affecting the development and application of the technology.
“If the product you’re building does not have the cultural relevance embedded in it, then it’s all for naught,” says Palomarez.
