Another day, another advertising controversy involving one of the top three US wireless service providers hits the headlines, yet again highlighting the great lengths at which Verizon, T-Mobile, and AT&T are sometimes willing to go to prove each other’s superiority over the competition.
Verizon on the offensive, AT&T on the defensive
That’s right, Ma Bell just so happens to fund the mobile analytics firm that awarded its 4G network the national gold medal, but while that could well be an innocent coincidence, customers have a right to know about the “material connections” between the two companies without needing to do any research on their own.
Just the latest in a long line of public disputes
That’s actually not a bad result for the accused in these types of matters, as both the NAD and NARB tend to side with the accusers and very stringently apply a set of rules designed to (eventually) lead to clear, transparent, and truthful marketing mechanisms for all major wireless industry players.
