Consumers spend 40% more on iOS and Android apps during Q1

Consumers spent 40% more on apps during the first quarter of 2021

Thanks to COVID-19, certain categories of apps were installed more than others. Big year-over-year increases in revenue were seen in the Google Play Store for purchases of Games, Social, and Entertainment apps. In iOS, the largest categories by revenue growth were Games, Photo & Video, and Entertainment. As far as downloads are concerned, the fastest growing titles in the Google Play Store were from categories such as Social, Tools, and Finance. Other categories showing strong growth in the Play Store included Weather (up 40%) and Dating (ahead 35%). In the App Store, revenues grew the fastest in categories such as Games, Photo & Video and Entertainment. Downloads of Health & Fitness apps rose 25% year-over-year during Q1 2021 as users looked for ways to stay fit while staying home. Other apps showing strength in downloads in the App Store included Games, Finance and Social Networking.

The list of top games downloaded in both stores during the first quarter saw a reversal as Join Clash 3D went from number two to number one, and Among Us! went from number one to number two. Phone Case DIY soared 1,052 places to number four and Stacky Dash went up nearly 500 places to Number 8. A newcomer, FAU-G: Fearless and United Guards launched right into the top ten.

In terms of consumer spending, ROBLOX was the top game during the first quarter. Pokemon GO was number four, PUBG MOBILE finished the three months at number six, and Candy Crush Saga took the seventh position. Among Us! had the most monthly active users (MAU) among iOS and Android games during the first quarter of 2021 followed by PUBG MOBILE, Candy Crush Saga, ROBLOX and Free Fire. Pokemon GO finished ninth in this category.