After playing with the stick by preventing Sprint subscribers from new phone leases on their own plans, T-Mobile will now be dangling the carrot, judging from another leaked internal memo by the T-Mo Report.
T-Mobile’s Sprint Forward Initiative steps
- The Sprint Customer Promise – this appears to simply be a general statement of goodwill intent.
- Sprint Select – a program of incentives for those who are ready to switch from Sprint to T-Mobile.
- Sprint TechUp – upgrades for Sprint customers whose phones may stop working after the Sprint network shutdown.
The three pillars of T-Mobile’s upcoming Sprint Forward Initiative program for legacy subscribers
Sprint Select
The Select part of the Sprint Forward Initiative program is for those who have newer phones but would still want T-Mobile to be their new service provider, and the Un-carrier makes sure that it will be there for them when they start planning the switch.
T-Mobile entices Sprint users to switch with the Select incentives
Sprint TechUp
For upgraders who’d want to move to flagships, there will be up to $830 towards an iPhone and Galaxy trade-in, but, in any case, the TechUp promos seem exclusive to those Sprint customers that will really be in a need for an upgrade once the network sunset begins at the end of this year.
Older Sprint phone users can get free T-Mobile phones to offset their network shutdown troubles
