Tinder continues to blur the line between dating platform and social network with this week’s launch of Explore, an in-app hub of exclusive digital experiences.
Tinder describes it as “the biggest update to Tinder since the invention of the original Swipe feature,” with Explore inviting members to navigate profiles by interest and access online events like Hot Takes, Vibes, and Swipe Night. The feature is rolling out now for members in all major English-speaking countries, and will be available globally by mid-October.
“A new generation of daters is asking for more from us in the post-COVID world: more ways to have fun and interact with others virtually and more control over who they meet on Tinder,” company CEO Jim Lanzone said in a statement. “Today’s launch of Explore is a major step in creating a deeper, multi-dimensional, interactive experience for our members that expands the possibilities of Tinder as a platform.”
Explore intends to present potential matches for every mood and activity, from social causes and entrepreneurs to thrill seekers and binge watchers. And for the first time, users can choose to see only photo-verified profiles through a dedicated space in Explore. Real-time posed photos will be checked using AI to verify they are real and a blue checkmark displayed on a profile once they are.
Social experiences are a growing part of Tinder’s M.O., providing new ways for its mostly Gen Z user base to meet people. Choose-your-own-adventure-esque Swipe Night, for instance, drew crowds of more than 20 million in 2019 and led to a reported 26% increase in matches. Now, Explore is the new home for digital events, including weekly Vibes sharing sessions, nightly Hot Takes chats, and the next installation of Swipe Night, scheduled for November.
