Apple is the biggest manufacturer of premium phones in the world by far, so what can it possibly learn from Google, a company that barely makes ends meet when it comes to its smartphones?
Well, I think that it can and should learn a lot in one particular segment: budget phones.
The budget iPhone SE was launched with zero enthusiasm, no event and only… a press release
Apple can create a lot of hype around new iPhones, just not around new BUDGET iPhones (image from iPhone 11 series launch)
From that point of view, a budget iPhone is really a gateway drug to the bigger Apple ecosystem, and not really all that important. Of course, that is what the situation looks from the point of view of the giant corporation that is Apple, and we, the consumers, are on the opposite end of this spectrum. Most consumers would love the existence of a great budget iPhone, even if they don’t necessarily buy it. And the fact that we get only one such iPhone that is currently quite outdated is… well, disappointing for consumers!
Apple doesn’t seem to even want to sell you a budget phone
So yes, the iPhone SE remains the only worthy budget option for iPhone seekers in 2021, despite its age. And that really is a sad state of affairs. Budget phones can and should be better, and in that regard Apple can only take a lesson from a company that seemingly knows a lot less about making phones, but it at least updates them every year.
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