Google’s Privacy Sandbox will stop the use of advertising IDs on Android
Graham Mudd, vice president of product marketing, ads and business at Facebook, posted on Twitter, ″[It is] encouraging to see this long-term, collaborative approach to privacy-protective personalized advertising from Google. We look forward to continued work with them and the industry on privacy-enhancing tech through industry groups.”
The company also wants to rid the internet of what it calls “covert data collection.” With the Privacy Sandbox, Google aims to improve user privacy without blocking access to free content and services. The goal is to develop advertising solutions that protect users’ data while still allowing developers and businesses the opportunity to have successful mobile businesses.
Users shouldn’t have to worry about their personal data while browsing the web and using apps. The company states, “The Privacy Sandbox technologies aim to make current tracking mechanisms obsolete, and block covert tracking techniques, like fingerprinting.”
Privacy Sandbox is more complex than Apple’s ATT for iOS
Lastly, Google wants to sit down with publishers, developers, advertisers, and others to create standards that could lead to safer web browsing and app usage.
Google says that it could take at least two years for it to design, build, and test its new solutions.
For the rest of 2022, Google says that it will release updates to designs proposals and also drop initial developer previews for early testing. By the end of this year, Google says that it will issue a Beta release of the SDK Runtime and privacy-preserving APIs.
To reiterate, Google says that it could take as long as two years to have this initiative up and running. Also, keep in mind that this is a more complicated system than Apple’s ATT and has many more moving parts than ATT. Don’t expect to see any overt changes to surface for some time.
