But while global demand has been on the decline for the last year or so, some major vendors are clearly better positioned than others to stop the bleeding and possibly even increase their sales figures again after certain disruptive factors are straightened out.
Was the market flat or down in Q2?
This is the more positive tablet market outlook.
Apple shipped either 12.6 or 14.8 million iPads in total in the April – June 2022 timeframe for a dominant market share of either 31 or 38 percent, losing either 2.9 or 7 percentage points in terms of year-on-year sales.
Samsung, Lenovo, and Android are not doing great
And this is the not-so-encouraging market report.
Samsung’s fairly steep drop undoubtedly contributed to an overall year-on-year fall of 21 percent for Android-based tablets. Google’s OS is down below 50 percent for the first time in a decade (!!!), with iPadOS getting dangerously close at a 38 percent slice of the pie despite Apple obviously being the sole hardware-making proponent of its in-house software platform.
Speaking of, bargain specialist Amazon is basically the subject of the biggest controversy and statistical anomaly right now, jumping 27 percent to 5.5 million unit shipments in the latest IDC report while slipping 19 percent to 3.4 million units as far as Strategy Analytics is concerned.
Huawei, of course, might be another reason why Android is slipping, maintaining and even strengthening its presence in markets like Russia with a fast-growing lineup of respectable devices powered by HarmonyOS.