Profits are down, revenue is up, phones are doing well
That’s… not bad, and the same goes for the mobile division’s KRW 32.21 trillion and KRW 3.24 trillion revenue and profit figures respectively. The former is a significant improvement compared to the same number from Q3 2021 while the latter is only slightly down, which feels like a win given the tough aforementioned macroeconomic conditions.
What’s on the horizon?
The simple answer to that question is unfortunately “a lot of uncertainty.” Pretty much everything that Samsung makes, from phones to TVs, home appliances, displays, chips, and other components, tends to become… non-essential on the brink of a global recession, with consumers shifting their focus all of a sudden from getting the newest and hottest mobile device to simply putting food on the table.
The Galaxy Z Fold 4, Z Flip 4, and the Galaxy S22 series of premium Android handsets are likely to “boost revenue” for the mobile business in Q4, with flagship demand somewhat surprisingly predicted to “remain solid” next year as well.
