The smartphone industry is still in a sorry shape and nearly all top companies are witnessing declining sales, including Samsung, Apple, and Xiaomi. Only two manufacturers saw their sales go up in the second quarter of 2023, according to analyst firm Omdia.
A total of 265.9 million units were sold in Q2 2023, a decline of 9.5 percent when compared to the previous year and a decrease of 1.2 percent when compared to the previous quarter.
Global smartphone sales Q2 2023
Oppo Group, which also includes OnePlus, saw yearly shipments fall by 10.5 percent to 25 million units.
Chinese company Transsion Holding which owns the Itel, Tecno, and Infinix brands and sells phones in the Middle East, Latin America, Southeast Asia, and South Asia, was the best performer during Q2 2023.
Transsion beat vivo, which dropped to the sixth position.
The only other company which saw both YoY and QoQ growth was Huawei. With total shipments of 7.4 million, it was the tenth largest company in Q2 2023 by sales. It’s commendable that Huawei did well despite the grueling market conditions and intense competition but without a 5G phone in its portfolio, it might not be able to sustain the growth.
Omdia expects the current quarter to be no better than the second quarter but thinks that the market might start recovering in the fourth quarter.