Best Apple deals ahead of Black Friday 2023

If you’re looking for an Apple deal, there’s no better time to get one than Black Friday weekend. No matter what you’re looking to buy, you are likely to find a great price on it—possibly the lowest ever.

But Black Friday isn’t just one weekend. We see deals starting in early November and culminating in the post-Thanksgiving weekend from Friday, November 24 to Cyber Monday on Monday, November 27. In the weeks leading up to Black Friday, we expect to see some truly fantastic deals—and as you can see below, the bargains already starting. Here are the best prices leading up to the big shopping extravaganza.

Every year Apple holds a four-day shopping event from Black Friday (November 24) to Cyber Monday (November 27). However, since Apple rarely discount its products, the even consists of gift card offers rather than actual discounts. Usually, the newest products are excluded, so don’t expect any offers on the iPhone 15, Apple Watch Series 9, or M3 MacBooks.

But if you like to shop at the Apple Store, it’s the best time to buy. The best deal from Apple’s Black Friday 2022 shopping event was the iPhone 12, which cost $599/£649 and came with a $50/£50 gift card. You could also get a $50/£50 gift card when you buy an Apple Watch SE, which starts at $249/£259. We expect to see similar deals this year on older iPhones and other products.

Black Friday 2023: Best Apple deals

We’re constantly tracking the best Apple deals, so stay tuned to this list for the best bargains we find.

U.S. deals

MacBook Air and Pro

Amazon, 13-inch MacBook Air (M1, 256GB): $849 ($150 off, MSRP $999)
Best Buy, 13-inch MacBook Air (M2, 256GB): $949 ($150 off, MSRP $1,099)
Amazon, 15-inch MacBook Air (M2, 256GB): $1,049 ($250 off, MSRP $1,299)
Amazon, 15-inch MacBook Air (M2, 512GB): $1,249 ($250 off after coupon at checkout, MSRP $1,499)
B&H Photo, 14-inch MacBook Pro (M2 Pro, 512GB): $1,799 ($200 off, MSRP $1,999)
B&H Photo, 16-inch MacBook Pro (M1 Pro, 4TB, 64GB RAM): $2,999 ($1,900 off, MSRP $4,899)
Amazon, 13-inch MacBook Pro with M2 chip (256GB): $1,199 ($100 off, MSRP $1,299)
Amazon, 13-inch MacBook Pro with M2 chip (512GB): $1,299.99 ($200 off, MSRP $1,499)

iMac and Mac mini

AirPods

Apple Watch

Walmart, Apple Watch Series 9 (41mm, GPS): $349 ($50 off, MSRP $399)
Walmart, Apple Watch Series 9 (45mm, GPS): $379 ($50 off, MSRP $429)
Amazon, Apple Watch SE (2nd gen, 40mm): $208 ($41 off, MSRP $249)
Amazon, Apple Watch SE (2nd gen, 44mm): $270 ($9 off, MSRP $279)
Amazon, Apple Watch Ultra (2nd gen): $774 ($25 off, MSRP $799)

iPad

Amazon: iPad (9th-gen, 64GB): $249 ($80 off, MSRP $329)
Amazon: iPad (10th-gen, 64GB): $399 ($50 off, MSRP $449)
Amazon, iPad mini (64GB): $400 ($99 off, MSRP $499)
Amazon, iPad mini (256GB): $530 ($119 off, MSRP $649)
Amazon: iPad Air (64GB): $500 ($99 off (after coupon at checkout), MSRP $599)
Amazon, 11-inch iPad Pro (M2, 1TB): $1,579 ($120 off, MSRP $1,699)
Amazon, 12.9-inch iPad Pro (M2, 512GB): $1,050 ($249 off, MSRP $1,299)

Accessories

Apple TV

Displays

U.K. deals

MacBook Pro

Laptops Direct, 13-inch MacBook Pro with M2 chip (10-core GPU), 8GB RAM, 256GB SSD: £1,219 (£130 off, MSRP £1,349)
Laptops Direct, 13-inch MacBook Pro with M2 chip (10-core GPU), 8GB RAM, 512GB SSD: £1,397.97 (£151 off, MSRP £1,549)
AO.com, 14-inch MacBook Pro with M2 Pro chip (16-core GPU), 16GB RAM, 512GB SSD: £1,950 (£199 off, MSRP £2,149)
Amazon, 14-inch MacBook Pro with M2 Pro chip (12-core CPU, 19-core GPU), 16GB RAM, 1TB SSD: £2,269.97 (£429 off, MSRP £2,699)
Amazon, 14-inch MacBook Pro with M2 Max chip (30-core GPU), 32GB RAM, 1TB SSD: £3,199 (£150 off, MSRP £3,349)
Amazon, 16-inch MacBook Pro with M2 Pro chip (19-core GPU), 16GB RAM, 512GB SSD: £2,279.97 (£419 off, MSRP £2,699)
eBuyer, 16-inch MacBook Pro with M2 Pro chip (19-core GPU), 16GB RAM, 1TB SSD: £2,573.34 (£325.66 off, MSRP £2,899)

MacBook Air

Amazon, 13-inch MacBook Air, M2 (256GB) £1,029.97 (£119 off, MSRP £1,149)
Amazon, 13-inch MacBook Air, M2 (512GB) £1,289.97 (£159 off, MSRP £1,449)
Amazon, 13-inch MacBook Air, M1 (256GB) £826 (£173 off, MSRP £999)
Amazon, 15-inch MacBook Air, M2 (256GB) £1,249.97 (£149 off, MSRP £1,399)
Amazon, 15-inch MacBook Air, M2 (512GB) £1,399 (£200 off, MSRP £1,599)

iMac

Amazon, 24-inch M1 iMac, 7-core GPU, 256GB: £1,227.97 (Was £1,399, £171 off – note Apple used to sell this model for £1,249).
Amazon, 24-inch M1 iMac, 8-core GPU, 256GB: £1,409.98 (Was £1,599, £189 off – note Apple used to sell this model for £1,449).
Amazon, 24-inch M1 iMac, 8-core GPU, 512GB SSD: £1,599 (Was £1,799, £200 off – note Apple used to sell this model for £1,649).

Mac mini

Mac Studio

AirPods

John Lewis, AirPods Pro (2nd gen): £219 (£30 off the old price, but note this is the Lightning version not the new USB-C one)
eBuyer, AirPods Max: £490.98 (£8.02 off; current RRP £499)

iPads

Amazon, 10.9in 10th gen iPad 64GB WiFi, £449 (£50 off, RRP £499).
AO, 10.9in 10th gen iPad 256GB WiFi, £639 (£40 off, RRP £679).
Very, 10.2in 9th gen iPad 64GB WiFi, £319 (£50 off). Apple originally sold this model for £319, but increased the price to £369.
eBuyer, 10.2in 9th gen iPad 256GB WiFi, £491 (£58 off). This model originally cost £459 before Apple raised the price to £549.
Amazon, 2022 iPad Air, 64GB, WiFi: £629 (£40 off, RRP £669)
Amazon, 2022 iPad Air, 64GB, Cellular: £782.97 (£66 off, RRP £849)
Amazon, 2022 iPad Air, 256GB, Cellular: £977.55 (£51.45 off, RRP £1,029)
Amazon, 2021 iPad mini, 64GB, Wi-Fi: £527.98 (£41 off, RRP £569).
Amazon, 2021 iPad mini, 256GB, Wi-Fi: £701 (£48 off, RRP £749).
Amazon, 2021 iPad mini, 64GB, Cellular: £683.98 (£65 off, RRP £749).
Amazon, 2021 iPad mini, 258GB, Cellular: £739.90 (£190 off, RRP £929).
Amazon: 11in iPad Pro, M2, 128GB, Wi-Fi for £839 (£60 off, RRP £899)
Amazon: 11in iPad Pro, M2, 256GB, Wi-Fi for £948.99 (£70 off, RRP £1,019)
Amazon: 11in iPad Pro, M2, 2TB, Wi-Fi for £1,741.65 (£307 off, RRP £2,149)
Amazon: 12.9in iPad Pro, M2, 256GB, Wi-Fi for £1,309 (£60 off, RRP £1,369)
Amazon: 12.9in iPad Pro, M2, 512GB, Wi-Fi for £1,489.99 (£109 off, RRP £1,599)

Apple Watch

iPhone

Box, iPhone 15, 512GB, £989.10, £109 off
John Lewis, iPhone 14 Pro Max: £1,139 (£60 off, plus two-year warranty; RRP before being discontinued in fall 2023 was £1,199)
John Lewis, iPhone 14 Pro: £1,039 (£60 off, plus two-year warranty; RRP before being discontinued in fall 2023 was £1,099)
Amazon, iPhone 14 Plus: £749 (£50 off; RRP £799)
Amazon, iPhone 14: £649 (£50 off; RRP £699)
Amazon, iPhone 13: £549 (£50 off; RRP £599)
Amazon, iPhone 13 mini (128GB): £603.64 (£45 off; RRP before being discontinued in fall 2023 was £649)
Currys, iPhone 12: £499 (£100 off; RRP before being discontinued in fall 2023 was £599)

iPhone accessories

Apple TV

Accessories

Currys, Apple Magic Keyboard with Touch ID for £129, usually £149 (£20 off)
Amazon, Magic TrackPad for £103, usually £129 (£26 off)
Ebuyer, black version of the Magic TrackPad for £135.99, usually £149 (£13 off)
John Lewis, 2021 Magic Mouse for £63, usually £79 (£16 off)
Currys, Apple Magic Keyboard, with numeric keys, without Touch ID for £106.99, usually £129 (£22 off)
John Lewis, Magic Keyboard without Touch ID for £79, usually £99 (£20 off)
Currys, Apple Pencil (2nd gen) for £119, usually £139 (£20 off). John Lewis has the same deal

Black Friday 2023: Where to shop for Apple deals

Stay tuned to Macworld throughout November to find the best deals as they arrive. But if you’re looking for a specific color or capacity, you can check out the following retailers. In the U.S., here are the best stores to shop for Black Friday deals:

If you’re based in the U.K., you’ll find deals at the following shops: