- Garena Free Fire began celebrating its seventh anniversary today, June 26th
- Free Fire and Free Fire Max have generated over $4 billion in consumer spending combined
Garena Free Fire’s seventh-anniversary celebration is underway, offering players four weeks of themed rewards, time-limited activities, and plenty of nostalgia.
Starting today, June 26th, players can experience “classic features” from the early days of Free Fire, including a miniature version of Bermuda Peak called Mini Peak and classic weapons from the game’s past.
Free Fire and Free Fire Max have now also surpassed a combined $4 billion in lifetime revenue. The original Free Fire accounts for $3.4 billion of that sum, while its newer HD counterpart, Free Fire Max, has generated $615.7 million, according to AppMagic data.
Big spenders
In seven years, Garena Free Fire’s biggest region for revenue has been the US, accounting for $1.3 billion across Android and iOS. Brazil ranks second at $510 million and Thailand third at $274 million.
Meanwhile, players in India have spent the most on Free Fire Max, at $326.3 million – over half the HD game’s total revenue. The US and Thailand rank second and third for spending in Max, having contributed $104.7 million and $43.1 million, respectively.
Free Fire was banned in India in 2022 but returned to app stores in the country last September.
The standard version of Garena Free Fire saw steady revenue growth over its early years and peaked in monthly consumer spend during the pandemic – with $123.9 million in August 2021 – but has declined considerably since. The title generated only $23.3 million last month, May 2024, just ahead of Free Fire Max’s $20 million.
Once the disparity between the two was far greater, but earnings in Free Fire Max do not account for the scale in Free Fire’s fall; overall spending is down – players haven’t simply moved from one title to the other.
This seventh anniversary celebration harkens back to a more successful time, therefore aiming to take players “on a trip down memory lane” and focus on nostalgia. Weapon adjustments and other in-game optimisations are also promised, as are anniversary gift boxes and a new first-person mode in Clash Squad.
Garena has also teamed up with Japanese media conglomerate Kadokawa Corporation to create an anime adaptation of Free Fire, which is expected to air in Japan before global distribution.
