- The new deal means that Infinite Reality has spent spent $800 million on acquisitions this year alone
- Previously the company acquired the XR production facility Thunder Studios, creator talent management firm TalentX, and digital marketing agency Fearless Media
Digital media company Infinite Reality has just acquired web3 and immersive tech maker Landvault for $450 million.
The deal follows Infinite Reality’s previous acquisition of The Drone Racing League (for $250 million), Ethereal Engine (for $75 million), Action Face (for $10 million), and Stakes (for $8 million) meaning that so far the company has spent $800 million on acquisitions this year alone.
Previously the company has acquired the XR production facility Thunder Studios, creator talent management firm TalentX, and digital marketing agency Fearless Media.
Another digital string to their bow
And it’s over-the-top activity that’s certainly impressing some parties as Infinite Reality have simultaneously announced the arrival of a further $350 million from an undisclosed private office with investments in tech, media and real estate. All things considered the Landvault acquisition alongside their other land grabs plus this latest investment values the company at an eye-popping $5.1 billion.
The all-stock transaction places Landvault at the centre of Infinite Realities plan to build out web3 and metaverse construction to include hosting, tracking, measurement and monetisation, all designed to turn bold virtual plans into real, cash generating realities.
Landvault have – so far – constructed over 1.2 million square feet of virtual world for metaverse early adopters such as Mastercard and Hershey with their construction of a Heiniken Silver metaverse in Decentraland being perhaps their best known (and Cannes Lion-award winning) campaign.
Ongoing work with the UAE and Saudi Government only add more credibility and value to what they can achieve and the potential that Infinite Reality sees in their deal.
Sealing the deal
“Now, having joined forces with Landvault and secured this $350 million fundraise, we possess robust capitalization, financial flexibility, and a fortified position from which to successfully execute our global go-to-market strategy,” said John Acunto, the co-founder and CEO of Infinite Reality. “Adding Landvault, with their substantial presence in the Middle East and Europe, supports our plans for market expansion and helps establish the Infinite Reality brand as a global leader in immersive tech.
“We look forward to integrating Landvault’s hundreds of clients into the Infinite Reality family, further enhancing our reach and capabilities.”
“With this $350 million fundraise and Landvault’s impressive project pipeline, we are more bullish than ever about the future of our business,” said Amish Shah, Co-Founder and Chief Business Officer of Infinite Reality. “The funding gives iR further ammunition to continue to make bold investments and pursue our ongoing strategy.”
“Joining forces with Infinite Reality allows us to leverage their extensive resources and expertise to scale our vision to build the future of the internet even further,” said Sam Huber, Founder and CEO of Landvault. “Together, we will continue to push the boundaries of what is possible today, creating unparalleled experiences for business and consumers worldwide.”
