That they have developed such awareness should be an alarm to incumbents in this space, as that recognition will translate into changing consumer behavior and regulation in double-quick time. It also means Apple’s unique combination of privacy and convenience looks a lot better than what rivals are doing.
People have become ambivalent about technology
MEF tells us the awareness of the challenges of data and privacy is fostering a deep sense of disappointment in technology on an existential level. “Levels of positivity towards tech advancements have stopped increasing, and most users felt either ambivalent or negative towards developments such as artificial intelligence and virtual reality,” MEF said in its executive report.
That’s a bad thing for tech, even for Apple. It’s probably an inevitable disappointment, as utopian promises devolve into increasingly dystopian reality. “The focus is on collaboratively building the next paradigm for a data economy that prioritizes user trust and data control,” wrote MEF CEO Dario Betti.
