Xsolla releases quarterly report on the future of gaming and game development for summer 2024

Xsolla, the global video game commerce company, proudly announces the Summer 2024 Edition of “The Xsolla Report: The State of Play.” This detailed report provides critical insights, trends, and opportunities shaping the gaming industry, helping professionals navigate and succeed in this rapidly evolving landscape.

The Summer 2024 Edition delves into the remarkable growth of indie game development, driven by passionate creators and innovative titles that captivate players globally. This trend demonstrates how independent developers, equipped with accessible game development tools, disrupt the market traditionally dominated by AAA titles.

Influencer marketing is highlighted as a powerful force in-game promotion. With vast and engaged audiences, influencers are pivotal in driving game awareness and influencing purchasing decisions. The report details how platforms like YouTube and Twitch are becoming essential channels for gaming content, with influencers leveraging their credibility and reach to boost game success. Influencer marketing platforms, such as the Xsolla Partner Network, provide tools for managing campaigns, tracking performance, and maximising reach, proving invaluable for influencers and game developers.

“Our goal with ‘The Xsolla Report’ is to provide the gaming industry with actionable insights and data to drive success,” said Berkley Egenes, Chief Marketing Officer and Chief Growth Officer at Xsolla. “This edition showcases the incredible potential of indie games, the powerful impact of influencer marketing, and mobile updates. We are committed to supporting our partners in navigating these trends and leveraging new opportunities.”

The surge in mobile gaming and the evolving payment landscape is also covered, focusing on the growth of cashless transactions and digital wallets. These insights are crucial for understanding the broader economic and technological shifts impacting the gaming industry and how developers worldwide can benefit. 

For more information and to access the full Summer 2024 Edition of “The Xsolla Report: The State of Play,” please visit https://xsolla.pro/TXRS24