This coming fall, developers in the EU will be able to add links that will allow iPhone users to make purchases outside of developers’ apps. The new rules say that developers can post and promote offers for purchases available at a destination chosen by each developer. These destinations include alternative app marketplaces, other apps, or websites. The offers can be accessed outside the app or in the app using a web view.
In the European Union where the new DMA law opens up app store competition, Apple continues its malicious compliance by imposing an illegal new 15% junk fee on users migrating to competing stores and monitor commerce on these competing stores.https://t.co/YUYwsnrh32pic.twitter.com/xAWGkOWPrH
— Tim Sweeney (@TimSweeneyEpic) August 8, 2024
Apple’s slice of this pie is 20% for apps available only from the App Store. Apps listed on third-party app storefronts pay 10% plus additional fees. Another 5% fee is tacked on purchases of digital goods and services on any platform within one year of when a user first installs the app. This initial acquisition fee allows Apple to take a 25% commission on purchases made within one year of downloading the app. While autorenewals and off-platform purchases are included, subscriptions and autorenewals bought prior to the downloading of the app are off-limits to Apple.
“We are currently assessing Apple’s deliberately confusing proposal. Apple once again blatantly disregards the fundamental requirements of the Digital Markets Act (DMA). The European Commission has made it clear that imposing recurring fees on basic elements like pricing and linking is unacceptable. We call on the Commission to expedite its investigation, implement daily fines and enforce the DMA.”-,Jeanne Moran, ” Spotify spokesperson
How will EU regulators respond? Stay tuned.
