Ubisoft Stock Prices have dropped another 7% as shareholders are uncertain about the company’s future and worry that it isn’t performing well enough. This year, several major Ubisoft releases have been released on rocky ground. The most recent game to be published by Ubisoft is Star Wars Outlaws. While it was well-reviewed by critics on Metacritic, it wasn’t as well-received by Star Wars fans. With the release of Star Wars Outlaws, shares fell to a new 10-year low, and now the shares have fallen a further 7%, which isn’t spelling out anything good for Ubisoft.
The stock price fall happened after a request from a “significant minority shareholder” at the company pressured Ubisoft into making the company go private or use the French minority law to collect enough shareholders to start a proxy fight and begin a sale process.
In addition to the demand to make Ubisoft go private, the investor has also requested that the current management be replaced by a new CEO who will “optimize the cost and studio structure for a more agile and competitive company as Ubisoft should be.”
Even though Ubisoft has launched a couple of great games in recent years, such as Prince of Persia: The Lost Crown, it, unfortunately, doesn’t come close to the negativity and player reviews for their more recent games, such as XDefiant and Star Wars Outlaws. In addition to the falling Ubisoft stock prices, XDefiant is now at risk of losing post-launch support, as player numbers have continued to fall, a game that previously contributed to the financial success of Ubisoft.
However, if the player count doesn’t increase by season 3 of XDefiant, the game will lose the needed post-launch support that makes it more playable for those who are still dedicating time to it.
At the time of writing, Ubisoft Entertainment SA shares are worth 13.67 euros, roughly $15.09. In total, Ubisoft shares have decreased by 7.13% today alone, reaching a low of 13.31 euros, which is $14.69.
In their open letter, shareholders AJ Investments argue that Ubisoft is an undervalued company whose stock prices should be worth 40-45 euros per share. Unfortunately, Ubisoft is not coming close to hitting the mark. AJ Investments suggests they go private “with Tencent as a significant partner and shareholder to progress the company.” To accompany that statement, they also want Ubisoft to “implement a comprehensive cost reduction and optimize staffing levels to be more comparable with industry leaders.”
If Ubisoft takes note of its words and follows through on its actions, the industry can expect to see more layoffs, all to benefit shareholders.
