Who is Sarah O’Brien?
Then O’Brien came along. When her hiring was announced, Ive said he was pleased his “friend” was joining the company to help it with its “immoderate ambition to be useful in the future.”
Which hinted at bigger plans than red nose design. To get some perspective on this, look at what O’Brien has been involved with. Her communications expertise was involved in the launch of iTunes DRM-free (when she was at EMI), iTunes Music Festival, App Store, Apple Watch and sundry iPhone and iPad launches. Beyond Apple, she’s worked at Rivian, Meta, and Tesla — hence the phrase, “rock star PR.”
She is, as they say in some parts of London town, “the business”.
