Apple has recently had one bad software update after another, which led me to ponder what was going on in Cupertino. It turns out, Apple has noticed it as well. The iPadOS 18 fiasco in particular was likely a big wake up call. But there have been many other examples of less than perfect launches from the company recently.
Gurman brings up the rollout of Apple Intelligence, which is still waiting to be released to the general public. Though the company claimed iPhone 16 was built from the ground up for its AI features, the new phones didn’t launch with said AI features. In fact, Apple Intelligence won’t finish rolling out completely until some time next year.
Still waiting, Apple. | Video credit — Apple
But all of this means that keeping up with the software updates and hardware revisions has begun to take a toll on Apple. Delayed features, broken software, less than stellar hardware upgrades, all of it has been a result of Apple trying to stick to its annual strategy according to Gurman.
So, what’s Apple looking to do now? Apparently it wants to shift to a mindset of releasing products when they’re ready to be released instead of when the calendar demands it.
Unusual? Perhaps. Sorely needed? Absolutely. Though Gurman thinks the company will stick to annual iPhone launches for now, I hope Apple takes its own advice to heart and really makes a stellar iPhone 17.
