Starting soon, you’ll be able to stream Severance, Ted Lasso, and other popular Apple TV+ shows on a new platform: Amazon’s.
Amazon and Apple have announced that Apple TV+ will soon become a channel on Prime Video, allowing Amazon users to sign up for Apple’s streaming video service without ever leaving the Prime Video interface.
Apple TV+ will make its Prime Video debut “later this month,” according to Amazon.
The cost for the Apple TV+ add-on via Amazon Prime Video will be $9.99 a month, the same price as a standard Apple TV+ subscription.
The move makes sense from a number of angles. Cord cutters who are already on Prime Video won’t need to switch apps or track another bill to stream Apple TV+ shows, while Amazon can expand its selection of Prime Video channels, giving users one more reason to stick with the platform.
Finally, Apple can work on growing its Apple TV+ subscriber base by offering the service through another—and very large—venue.
While Apple TV+ has its fair share of hit shows, the service as a whole still lags far behind its biggest competitors.
According to a recent JustWatch survey, Apple’s share of the U.S. streaming market sits at about 8 percent, putting it neck-and-neck with Paramount+.
Leading the pack are Amazon Prime Video and Netflix, which command 22 and 21 percent of the U.S. streaming market respectively , the JustWach survey says.
Apple TV+ has a number of buzzy shows teed up over the coming months, including Disclaimer with Cate Blanchett and Kevin Kline (set for October 11), a second season of Shrinking starring Jason Segal and Harrison Ford (October 16), Before, a 10-episode thriller lead by Billy Crystal (October 25), and a new season of Silo with Rebecca Ferguson (November 15).
There’s also the much-anticipated second season of Severance, which is slated to bow in January.
