Businesses can update their location place cards through Business Connect by updating logos and photos, adding additional photos, offering customers special promotions, and even providing services such as the ability to make a reservation or order food directly from the place card.
Businesses can make changes to their location place cards. |Image credit-Apple
“We’re excited to offer all businesses — including those without a physical location — the ability to create a brand that appears across the Apple apps that over a billion people use every day. We designed Business Connect to empower businesses to present the best, most accurate information to Apple users. With today’s updates, we’re helping even more businesses reach customers, build trust, and grow.-David Dorn, Apple’s senior director of Internet Software and Services Product
Businesses can now decide to show their logo instead of a category icon when they accept payments through Apple’s Tap to Pay on iPhone. This is a smart idea since it will give iPhone users making a payment the peace of mind of knowing that their money is going to a trusted business that has been verified.
A company’s logo can appear in a user’s email inbox. | Image credit-Apple
Next year, businesses will be able to register for Business Caller ID. When a registered company starts calling customers and an iPhone user receives such a call, the company’s name, logo, and department will appear on the incoming call screen. Having this branding show up on a user’s iPhone screen during an incoming call will help differentiate calls made by verified businesses from spam calls and other unwanted communication.
A logo can replace the category icon used on Apple’s Tap to Pay on iPhone giving users more confidence and peace of mind when making payments using this system. | Image credit-Apple
Apple tells businesses, “Owners of virtual, online, and service businesses can now use their existing Apple Account — or create a new Apple Account — to register for Business Connect at the self-service website from any cell phone, tablet, desktop, or laptop computer. Once a business has signed up, they can begin to customize their brand for free.” This is a no-brainer. Any company would love the opportunity to have its brand and logo placed in front of over 1 billion people.
