Apple reduced Samsung’s lead in global smartphone shipments during the third quarter of 2024. | Image credit-Canalys
There was a huge drop off in the number of smartphones shipped between third-place Xiaomi and fourth-place Oppo as the latter delivered 28.6 million handsets during the third quarter. Oppo had a solid 8% annual increase in shipments over the three months which allowed it to keep its 9% market share.
The phone manufacturer among the top five that had the best improvement in shipments during the third quarter was vivo. One of the brands belonging to China’s BBK Electronics (along with Oppo, OnePlus, Realme, and iQOO), vivo delivered 27.2 million phones during Q3 which was up 24% over the 22 million it shipped during last year’s third quarter. As a result of the big gain, vivo’s Q3 market share rose from 7% last year to 9% this year.
Worldwide, 309.9 million phones were shipped during the third quarter of 2024. That is up 5% compared to the 294.6 million units shipped globally during last year’s third quarter.