Pricing of UEM platforms has remained relatively stable, outside of nominal increases as a result of global inflation, Cipolla says. “Many vendors have simplified their licensing models by creating bundled tiers,” he says.
Hochmuth, on the other hand, says prices might actually be declining on an application service provider (ASP) level for basic UEM/mobile device management (MDM) functions. “However, vendors are having success charging for premium features, such as AI-based automation, end-user analytics, and digital employee experience features and modules,” he says.
The market is clearly getting more competitive. “There are number of vendors looking to enter the UEM market, mainly from the RMM [remote monitoring and management]/endpoint patching space,” Hochmuth says. “These include NinjaOne, Automox, and to some extent, Tanium.”
