57% of Pixel owners surveyed want to switch to another smartphone brand
4,446 iPhone users were part of the survey and while 34% of these iPhone owners said that they were very likely to switch smartphone brands at the next opportunity, 49% said that they were very unlikely to buy another smartphone brand for their next phone.
Of the 2,738 Samsung Galaxy owners who took part in the survey, 34% said they would switch to another smartphone brand at the next possible occasion matching the response from iPhone users. But 44% of Galaxy phone owners said that they are very unlikely to switch brands, five percentage points below the iPhone’s 49%.
If Google wants to grow the Pixel ecosystem, it will need to give Pixel owners an experience that makes them want to stick with the brand, not get out of Dodge at the first opportunity.