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AI-powered mobile growth company Aarki has launched its machine learning platform named Encore.
The company said the service is designed to drive growth and performance for mobile marketers in a privacy-first environment.
Powered by Aarki’s AI infrastructure, Encore supports both user acquisition (UA) and Retargeting (RT) on iOS and Android, enabling growth and user retention.
Furthermore, Aarki claims Encore offers smarter targeting by building audience segments using comprehensive data and real-time ad signals.
Mobile marketing
“At Aarki, we believe the future of mobile marketing belongs to platforms that unify performance and privacy,” said Aarki CEO Aman Sareen.
“With Encore, we’re delivering a full-funnel solution that empowers mobile app marketers to grow smarter – from acquisition to retention – while thriving in a privacy-first world. Encore isn’t just an evolution; it’s a foundational shift in how the industry approaches intelligent, responsible advertising.”
Founded in 2010, Aarki serves brands and publishers by combining machine learning and proprietary infrastructure to support acquisition, retention, and ROI. The company is headquartered in San Francisco with offices across North America, EMEA, and APAC.
It claims to process five million ad requests per second across 10 billion devices worldwide.
