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AppLovin-owned mobile app measurement and marketing firm Adjust has appointed former chairman Andrey Kazakov as its new CEO.
He replaces Simon Dussart in the top role, though no mention of the former chief executive was was provided in the announcement on Saturday.
Kazakov previously founded Acquired.io in 2017, which was later purchased by Adjust. His last position at the company was chairman, before he moved to AppLovin as VP revenue, non-gaming following the acquisition of Adjust.
“Important changes”
The change of CEOs comes amid an unspecified number of layoffs at the company. In a statement, Kazakov said there had been “important changes” at Adjust as it looks to run an “engineering-first” company. No direct mention of the redundancies was provided.
“I see great potential to run Adjust as an engineering-first organisation that innovates and brings more functional capabilities to our customers,” he said.
“Marketing performance data and enabling customers to leverage it remains the main reason advertisers partner with MMPs. So, we are focused on bringing more AI and automation to the MMP business.
“While MMPs enable advertisers to access their data, business decisions are made and executed outside of it and that’s a clear opportunity for us to execute on. I strongly feel the MMP industry has stagnated in recent years and we are going to focus entirely on expanding advertisers’ capabilities and providing them with a competitive edge to grow their business.”
