In each Workfront Planning workspace, users select “records” that correspond to marketing plans, campaigns, activities, and more — and users can create their own record types.
There are different ways to visualize campaigns in the tool. A timeline view displays connected records such as campaigns in a chronological format, while a table view highlights more in-depth information, with details on individual contributors and project status, for example.
Records can be filtered according to related metadata to provide a view of all campaigns in one region, for instance.
