The aim of GenStudio for Performance Marketing is to help marketers access and use the AI-generated content created within their organization while respecting brand guidelines and legal compliance policies.
“The challenge facing most brands out there is that they have an inefficient content supply chain, where bottlenecks appear in areas like planning, content development and measurement,” said Varun Parmar, general manager for GenStudio at Adobe, in a news briefing. This is where GenStudio for Performance Marketing can help, he said, providing a “seamless way for brands and agencies to deliver on-brand and personalized content that is compliant with brand standards.”
GenStudio for Performance Marketing performs several functions. First, it serves as a content repository where users can access pre-approved assets such as images, logos, and videos for use in the creation of marketing content. This could be anything from display ads to banners and emails. To enable reuse of content across campaigns, GenStudio for Performance Marketing integrates with Adobe Experience Manager Assets, Adobe’s digital asset management app.
