If you struggle to find T-shirts that fit, Amazon Fashion is launching a new service you’ll want to take advantage of called Made for You.
First spotted by TechCrunch, Amazon is offering Made for You as a new, own-brand offering which initially will allow made-to-measure, customizable T-shirts to be manufactured and shipped direct to your door. The Amazon app on iOS or Android is used to determine your body measurements and “create your virtual body double.” After that, you can customize and purchase T-shirts either on your mobile device or using a desktop browser.
The measurements required for this to work include your height and weight, but Amazon also asks for two photos to ensure it gets the fit right. In terms of customization, there’s options for fabric, color, length, fit (slim, classic, or relaxed), neckline (crew or V-neck), and sleeve length (short or long). Amazon also allows you to create a personalized label so it’s clear this is your T-shirt.
The creation of a virtual body double is key to the process as Amazon shows you a preview of each T-shirt created including all the customizations. You can spin the model around 360-degrees to make sure you are happy before deciding to buy. For now, only customers in the US can place an order, and it takes about five days to make the clothing. Each T-shirt costs $25, ships for free, and free returns are offered if you aren’t happy.
For now, Made for You is limited to just T-shirts, but Amazon is planning to expand the selection of clothing offered in future. I’m sure how quickly that happens depends on how popular custom-fit T-shirts turn out to be.
