That’s because the e-commerce giant is currently charging a decent 70 bucks less than usual for a grand total of five Apple Watch Ultra variants with built-in cellular connectivity and absolutely no strings attached. Across the board, of course, you’re looking at sturdy titanium-made units with jumbo-sized 49mm cases, while the straps represent the key difference, providing quite a bit of choice at the same compelling discount.
It’s obviously hard to say which of these bands will look better on you, so be sure to choose wisely… and be happy that you actually get to choose this time around. Interestingly, this exact same $70 discount was available at Best Buy on an even wider range of colors this past (extended) holiday weekend, but only with a special Prime-rivaling membership.
