Black Friday. President’s Day. Labor Day. All of these arbitrary holiday designations for retail sales were not enough for the corporate juggernaut that is Amazon. No, nothing would suffice for Bezos’ baby, so he had to invent an entirely new holiday, more bombastic and arbitrary than any that came before: Prime Day. (And also it’s more than one day, just because Jeff loves torturing web writers like yours truly). Alright, let’s stop beating around the bush: it’s July 11th and 12th.
What is Amazon Prime Day?
Prime Day is Amazon’s designated sale day, in addition to, well, all the other sales the site has throughout the year. As usual, Amazon will have discounts on literally tens of thousands of items all across its vast retail imperium, from carpet cleaners to CPUs.
When is Amazon Prime Day 2023?
July 11th and 12th. And Prime Day isn’t reserved for Americans. According to Amazon, the July 11th and 12th sale will extend to 24 countries:
- Australia
- Austria
- Belgium
- Brazil
- Canada
- China
- Egypt
- France
- Germany
- Italy
- Japan
- Luxembourg
- Mexico
- Netherlands
- Poland
- Portugal
- Saudi Arabia
- Singapore
- Spain
- Sweden
- Turkey
- United Arab Emirates
- United States
- United Kingdom
India will get its own Prime Day sometime later this year.
What time does Prime Day 2023 start?
Prime Day deals will begin appearing at 3 A.M. Eastern Daylight Time in the US. It should begin at similar times in other counties, sometime in the wee hours of the morning.
Best Amazon Prime Day Deals
As usual, Amazon will have discounts on literally tens of thousands of items all across its vast retail imperium, from carpet cleaners to CPUs. Some of the electronics brands Amazon is already highlighting include Anker and Waze, but some of the most dramatic discounts are usually saved for Amazon’s own crop of Fire tablets, Kindle e-readers, and Echo smarthome devices. Amazon’s press release says there will also be discounts on Amazon Prime Video movie and TV purchases, streaming Amazon Music deals, and celebrity and influencer picks.
While deals will be available site-wide as third-party sellers look to get in on the action, the deepest discounts will be reserved for Amazon Prime subscribers. (Naturally. I mean, it’s in the name). Prime members will be able to sign up for invite-only deals, personalized alerts via email, the Amazon shopping app, or Alexa-compatible devices.
Amazon Prime Day Early Access Deals
Amazon
Amazon is so eager for you to spend money on Prime Day that it’s pushing some of the deals forward for weeks and weeks. At Amazon.com/primeday, you can see some of the biggest discounts that will be available on Prime Day itself and sign up to receive alerts. Note that some of the deals, like this insane 43-inch Amazon Fire HDTV for just a hundred bucks, require you to click on “request invite” before the deal starts in order to get access to limited quantities.
When does Prime Day 2023 end?
Prime Day ends at the end of the day on July 12th, based on your local clock. Third-party sellers may have discounts up for a few hours or days after, but once Amazon’s primary listings stop showing discounts, the party’s over.
