Ahead of The Lord of the Rings: The Rings of Power Season 2 debuting next month, Amazon is rolling out a brand-new user interface for Prime Video today. The new look will come to everyone in the world over the coming weeks as well.
The refreshed interface is all about “clarity and simplicity,” according to Amazon. One major goal of this update is making it easier to tell what movies and TV shows are actually included as part of a Prime membership. For instance, the navigation bar at the top of the screen has a Prime tab, along with Max, Crunchroll, and others.
Additionally, the Prime logo will appear more prominently on cards for Prime Video content. If a film or show is from a different service (where the person isn’t subscribed), Amazon says this will be highlighted with a “yellow shopping bag.”
Amazon is also touting generative AI to create “Made for You” collections within the new Prime Video interface. This “will simplify things by grouping titles tailored to your interests,” the company says. The personally curated lists will show up under the Movies and TV Shows tabs–along with Top 10 and Trending categories.
This is the first major overhaul for Prime Video since its big redesign in 2022. This year has already been notable for the streaming service, with Fallout Season 1 premiering to more than 65 million viewers in April. The Lord of the Rings: The Rings of Power Season 2 is set to launch next month on August 29.
