Global sales of smartphones will increase by 2.3% in 2025 compared to last year, according to a new report from IDC.
Android-based phones are expected to account for most of the increase, including in China, where sales are expected to rise by 5.6% year over year. Apple’s smartphone sales are expected to dip in China, but rise elsewhere. “While iOS will decline 1.9% in China this year due to ongoing challenges, globally it is forecast to increase 1.8% thanks to strong growth in the US, Apple’s largest market, coupled with rapid growth of 18% and 9% [year over year] in emerging markets like India and Indonesia.”
Apple has made a push in recent years to build a market presence in India, in particular.
