Android phones will soon try to entice users to install the latest update

The invitation can be sent out automatically when a major update is detected (available on Android devices that use Google’s OTA ‘over the air’ update services and have Google Mobile Services). Or, the invitation can be sent out manually by the manufacturer. The manufacturers will have the ability to remove features from the user flow that are not offered on their Android skin, change the text if necessary, and modify the animations and colors to match their branding.

One thing that the Android Upgrade Invite will do is give more users a better idea of what they can expect when installing the update instead of trying to decipher a changelist provided by Google.