- 2019-13%
- 2020-11%
- 2021-11%
- 2022-15%
- 2023-13%
CIRP said in today’s report that those Android users who switch to the iPhone are male and make less money than existing iPhone users. Most of these iPhone buyers switch to a legacy model to save money; having said that, a surprising share will buy the latest Pro or Pro Max model.
iPhone models purchased by Android switchers or iPhone upgraders
Additionally, CIRP suggests that Android switchers might not feel the need to buy the latest iPhone model with all of the new bells and whistles. CIRP writes that for these new iPhone users, “entering the walled garden, using iMessage and FaceTime, and perhaps pairing their phone with AirPods is enough of an upgrade.”