Jeremi Gorman, Snap’s chief business officer, says that the company has been working with Apple ahead of the change. Gorman notes that Snap has been speaking with advertisers to give them the opportunity to advertise directly through Snapchat. “The reality is we admire Apple, and we believe that they are trying to do the right thing for their customers,” the executive said. “Their focus on protecting privacy is aligned with our values and the way we’ve built our business from the very beginning.” She did add that changes to iOS are “usually disruptive and the outcome is uncertain.” Snapchat now has 265 million daily active users, up 22% year-over-year.
Investors seem to be focusing more on the results announced yesterday than any possible issue that the firm might have with Apple’s App Tracking Transparency feature. One hour before Friday’s closing bell is scheduled to ring, Snap is trading at $63.78 up $5.46 or 9.4%.
