Apple’s decision has angered Margrethe Vestager, the European Commissioner for Competition, who said in a response to a question poised in a Q&A session, “So Apple have (sic) said that they will not launch their new enabled features in the IRS environment, and they say that they will not do that because of the obligations that they have in Europe. And the obligations that they have in Europe, it is to be open for competition, that is sort of the short version of the DMA. And I find that very interesting, that they say we will now deploy AI where we’re not obliged to enable competition. I think that is the most sort of stunning, open declaration that they know 100% that this is another way of disabling competition, where they have a stronghold already.”
EC Competition Chief Vestager blasts Apple for holding AI off of iPhone units in the EU|Image credit-EC
The European Commission has informed Apple of its preliminary view that its App Store rules are in breach of the Digital Markets Act (DMA), as they prevent app developers from freely steering consumers to alternative channels for offers and content. In addition, the Commission opened a new non-compliance procedure against Apple over concerns that its new contractual requirements for third-party app developers and app stores, including Apple’s new Core Technology Fee (CTF), fall short of ensuring effective compliance with Apple’s obligations under the DMA-European Commission
