Smartwatch sales in India incredibly increased by no less than 121 percent in the January-March timeframe from the same period of 2022, propelling Fire-Boltt to the worldwide vendor podium. That’s a regional brand specialized in ultra-low-cost wearable devices that’s practically absent from all other markets, and yet somehow its global shipment figures are now higher than Samsung’s, not to mention companies like Huawei, Garmin, Fitbit, or Fossil.
It’s pretty clear that “basic” smartwatches with limited capabilities and ultra-low price points are preferred by the vast majority of buyers in India, China, and other countries outside North America, essentially rendering smartbands and fitness trackers irrelevant and making it quite difficult for vendors like Apple and Samsung to boost their shipment volumes going forward.
