We’re talking a massive 33 percent drop from 3.6 million units in February 2023 to just 2.4 mil last month, which came after a shocking 39 percent fall from no less than 9 million shipments in China in January 2023 to a measly 5.5 million units during the first 31 days of 2024.
On the other hand, China’s entire smartphone market looks to be in a world of trouble at the moment, losing “almost a third” of its February 2023 sales in February 2024. Overall growth is somehow still predicted for “the course of the year”, although Apple is unlikely to get in on that trend, with iPhone shipments instead expected to “keep deteriorating.”
For what it’s worth, the Cupertino-based tech giant remains China’s only “major foreign player”, which may not provide much consolation if iPhones become less popular than their Huawei, Honor, Oppo, Vivo, and Xiaomi-branded rivals in the region.
