Apple collects personal data even when iPhone Analytics are disabled
While Apple has promoted privacy to differentiate the iPhone from Android handsets, Libman says, “Privacy is one of the main issues that Apple uses to set its products apart from competitors. But Apple’s privacy guarantees are completely illusory.”
Tommy Mysk, one of the researchers who discovered how the Apple apps track users, pointed out that “The level of detail is shocking for a company like Apple.” And considering that the info harvested by Apple can determine a user’s interest in the LGBTQ community, or whether the user has issues regarding his health or addiction, it is no surprise that the lawsuit was filed.
Speaking of the lawsuit, it says, “Through its pervasive and unlawful data tracking and collection business, Apple knows even the most intimate and potentially embarrassing aspects of the user’s app usage—regardless of whether the user accepts Apple’s illusory offer to keep such activities private.”
Apple is reportedly looking to develop its own mobile advertising network
A Class Action designation means that any iPhone user with a similar claim against the company can join the suit. Any settlement or financial award made by the court against Apple is divided among the members of the class after the lawyers take their nice large piece of the action.