The global smartphone market shrank 23 percent year on year during the second quarter of 2020, with revenue plummeting 15 percent.
Overall, sales of high-end phones declined 8 percent when compared to the year-ago quarter, which is less than the average decline.
Most of the world was sheltering in place during Q2, which increased people’s dependency on their smartphones. Counterpoint believes this led some consumers to upgrade their phones for better user experience.
During Q2, most 5G-enabled phones on the market were premium devices
Although 5G phones made up 10 percent of global handset shipments, they contributed to 20 percent of the total revenue. That’s because most 5G-ready phones on the market in Q2 2020 were flagship devices.
Huawei sold the most phones during the quarter, followed by Samsung
iPhone revenue grew in all markets
Apple, which was the third-largest player in terms of shipment volume, made the most money in Q2 2020. That’s because it was the most favored brand in the premium segment and grew iPhone sales 3 percent year on year. iPhone revenue also climbed 2 percent when compared to the year-ago quarter.