Apple makes big changes to App Store pricing and adds 700 new price points

For example, a developer can have his local currency stay the same in any storefront of his choice even in the face of foreign exchange price changes and tax changes. As Apple says, “a Japanese game developer who gets most of his business from Japanese customers can set a price for the Japan storefront, and have his prices outside of the country update as foreign exchange and tax rates change. All developers will also be able to define availability of in-app purchases by storefront.”

The bottom line is that these pricing changes give developers some flexibility, a word not usually found in the Apple playbook (and especially when discussing the App Store). The company says that it is looking to help developers “thrive” on the App Store.