Data shows that consumers would rather splurge on pricier models than settle for standard variants.
Apple knows consumers will happily pay more for an ultra premium iPhone
CEO Tim Cook apparently told investors that consumers are willing to spend more for the best available iPhone model, signaling that a more expensive model might be on the way.
I think people are willing to really stretch to get the best they can afford in that category.” Tim Cook
I think it would make sense for Apple to eventually shift to 1 entry iPhone, 2 Pro iPhones and 1 Ultra iPhone. The last two attempts at new regular iPhone screen sizes (Mini and then Plus) have both been failures. So basically three high end and one entry level versus 2 and 2. https://t.co/uxy7Ryltnk
— Mark Gurman (@markgurman) February 5, 2023
It’s not known what this model will offer to justify its supposed high price. It will probably have a bigger screen, better cameras, and a faster chip.
Gurman has also reiterated that Apple has no plans to release a foldable iPhone anytime soon. The company is instead exploring a foldable laptop.
