Apple Pay ranks as the fifth most used payment method based on global transaction figures
Globally, PayPal is number one with a market share of 20.53% with Visa and MasterCard second and third with market shares of 15.67% and 10.49% respectively. American Express is fourth (8.77% market share) with Apple Pay rounding out the top five (7.37%). Other tech-related firms that appear in the global rankings include Amazon Payments (6th place, 6.04% share), and Google Pay (8th place, 4.30% share).
Breaking down the data by continent
The best showing for Apple Pay is in Africa where Apple’s mobile payment service is third with a 9.49% market share. PayPal (25.06%) is on top on the continent with Visa next (17.14%). Interestingly, in Africa, both Apple Pay and Amazon Payments (9.23%) are ahead of Master Card’s 8.42% share. And in Asia, Apple Pay is fourth with 7.65% of transactions on that continent.