The face of the promo will be Bad Bunny, Apple Music’s 2022 Artist of the Year. His “Un Verano Sin Ti” was the most listened to album on Apple’s streaming music platform last year. Pepsi will run ads to promote the giveaway on television, social networks, and at locations where its soft drinks are usually purchased such as gas stations and convenience stores.
Apple and Pepsi are teaming up for a promotion linked to Apple Music and Beats
Pepsi’s Chief Marketing Officer Todd Kaplan said, “We at Pepsi couldn’t be more excited to kick off this historic partnership with Apple Music and Bad Bunny. Both Pepsi and Apple Music have such storied histories in the music space delivering first-of-its-kind experiences for our fans over the years, so it is only fitting that we join forces to create ‘Press Play On Summer’. Bad Bunny is one of the biggest artists on the planet and we are thrilled to welcome him into the Pepsi family! We are excited to give fans unprecedented access to a host of music experiences and Bad Bunny’s catalog all summer long.”
Actually, in 2003 Apple and Pepsi teamed up to place 100 million winning codes inside 20-ounce and 1-liter bottles of Pepsi, Diet Pepsi, and Sierra Mist. Each winning code could be redeemed for 1 free song download from iTunes.
The new promotion ends on September 17th.
