Save money with Apple’s new voice plan
Apple reduces the length of Apple Music’s free trial from three-months to one-month
Apple’s biggest competitor in the music streaming industry, Spotify, also offers a one-month free trial for its premium tier. However, in the U.S. and other select countries, Spotify is offering two free months for a limited time. And those subscribing to Spotify’s premium service via PayPal are entitled to three free months.
Will the reduction in Apple Music’s trial period help or hurt Apple?
Will this lead to stronger growth for Apple Music; trial subscribers will have to whip out their wallets two months earlier if they want to continue streaming the service. Or will more trial subscribers give up after one month and look for some other platforms to stream music over. Knowing Apple, we would imagine that the company did some research before making this move.
Apple Music should be considered a success for Apple
In October 2012, Apple bought biometric security firm Authentec for $356 million. The next year, Apple debuted the Touch ID fingerprint scanner on the iPhone 5s. As the first quarter of 2013 was ending, there were leaks indicating that what some were calling “iRadio” was coming.
Apple itself had to be a bit nervous as the Beats Audio streamer had just 111,000 paying customers before the acquisition by Apple was announced. The headphones division was taking in $1 billion on an annual basis at the time Apple bought the company.
All things considered, Apple Music should be considered a success. Last month, MIDia Research released a report estimating that Apple’s streaming music platform had 78 million paid subscribers. This makes the service the second largest music streamer in the world but puts Apple well behind the industry’s top streamer Spotify.
