Apple remains on top as shipments of wearable bands in North America rises over 10% in Q2

Apple grew its Apple Watch shipments in North America by 6% during Q2

Overall, in North America, 8.5 million wearable bands were shipped during the three month period. That is a 10.4% annual gain. North America was only one of two regions to register a year-over-year gain in shipments of wearable bands. Canalys analyst Vincent Thielke stated “Americans invested heavily in sub-US$50 trackers during the pandemic to stay accountable for the greater amount of time spent at home. Amazon’s Q3 introduction of the Halo tracker was timely, following two back-to-back quarters of strong activity tracker sales. Subscription-based companion apps helped Fitbit and less-familiar players like Whoop better differentiate themselves against the vast array of devices sold online. Turnkey service offerings proved a surprising pandemic winner as social distancing discouraged personal trainers and exercising in close proximity to others.”