This Netflix-inspired approach could have several implications for Apple and the film industry. For Apple, it may lead to a more sustainable film production model, allowing them to create a wider variety of content while minimizing financial risks. It could also bolster the appeal of Apple TV+, attracting more subscribers with exclusive film releases.
Brad Pitt and George Clooney in ‘Wolfs’ on Apple TV+. | Image credit — Apple
I have to say, I’m intrigued by Apple’s strategic shift. I’m eager to see how this focus on streaming-first films impacts the quality and variety of content on Apple TV+. Will it lead to more award-winning titles like “CODA,” or will it result in a flood of sub-par releases? Only time will tell. It will also be interesting to see if this strategy influences other studios and further shapes the future of film distribution.