In third place, with 4.6 million tablets delivered during the third quarter, was Amazon. The company more than doubled the number of tablets it shipped during the quarter (up 111.3%). Amazon’s global tablet market share rose five percentage points from 6.6% to 11.6% as the Fire HD 8 model was refreshed with AI capabilities. Most of Amazon’s Q3 2024 tablet sales came from purchases made during Prime Day.
“There are several appealing opportunities for vendors to increase their presence in the tablet market – collaboration with educational institutions, entertainment and gaming, cross device connectivity, integrations in healthcare and many more. Embracing AI-powered features to enhance user experience will facilitate growth across these areas. Recent innovations in AI have begun to attract consumers willing to pay a premium price. As AI features and applications grow, more consumers will prioritize these advanced capabilities in their next purchase.”-Anuroopa Nataraj, senior research analyst with IDC’s Mobility and Consumer Device Trackers
Huawei finished fourth after generating an outstanding 44.1% year-over-year gain in Q3 tablet deliveries which was more than twice the rate that the global tablet market grew at during the quarter. The Chinese manufacturer shipped 3.3 million slates during the three months and the company’s worldwide tablet market share rose from 6.9% during the third quarter last year to 8.2% this year.
Apple continues to lead the global tablet market while Amazon more than doubles shipments. | Image credit-IDC
And rounding out the top five was Lenovo. The company underperformed the tablet market during the third quarter by shipping 14.7% more tablets from August through October. Global market share declined from 8% to 7.6% as shipments hit 3 million tablets for the third quarter.
Overall, IDC says 39.6 million tablets were shipped worldwide during Q3, up from the 32.9 million delivered during last year’s third quarter.
